What can a firm do if it is too difficult or too expensive to have salespeople meet all potential customers in person?
A) Set up a focus group.
B) Meet prospects in a central location.
C) Engage in missionary selling.
D) Use telemarketing.

Question

Quizplus · Accepted Answer

Using telemarketing is a cost-effective way to reach a large number of potential customers without the expense of having salespeople meet them in person. Telemarketing allows sales representatives to communicate with customers over the phone, provide information about products, and answer any questions they may have.

What Can a Firm Do If It Is Too Difficult