A marketing research analyst needs to assess the effectiveness of a new television advertisement.To collect appropriate data,she has provided a questionnaire instrument that can be answered electronically.Which of the 4 methods of data collection is she using?
A)Data distributed by an organisation or an individual.
B)A survey.
C)A designed experiment.
D)An observational study.

Question

Quizplus · Accepted Answer

The method being used is a survey, as the marketing research analyst has provided a questionnaire instrument for participants to answer electronically to collect data on the effectiveness of the new television advertisement.

A Marketing Research Analyst Needs to Assess the Effectiveness of a New