A marketing research firm,in conducting a comparative taste test,provided three types of peanut butter to a sample of households randomly selected within the state.Which of the 4 methods of data collection is involved when people are asked to compare the three types of peanut butter?
A)Data distributed by an organisation or an individual.
B)A designed experiment.
C)A survey.
D)An observational study.

Question

Quizplus · Accepted Answer

A designed experiment involves manipulating variables and studying the effects, which is exactly what is happening in this situation with the taste test of the three types of peanut butter. Option A (data distributed) does not apply as it is not about distributing data, but rather collecting data. Option C (survey) does not fully apply as a survey is typically a questionnaire or interview format, which is not how the taste test is being conducted. Option D (observational study) does not apply as there is a deliberate manipulation of the variable (type of peanut butter).

A Marketing Research Firm,in Conducting a Comparative Taste Test,provided Three