Question 1

Identify the various levels of sports event marketing, citing an example of each.

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Question 2

The process, planned by a sponsoring organization, of integrating a variety of communications elements with a single theme is called

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The process of integrating a variety of communication elements with a single theme is known as event marketing. It involves promoting an event using various marketing tools, including public relations, advertising, and event sponsorship, to create awareness and attract attendees. However, event marketing is different from event planning, which involves organizing and coordinating various aspects of an event.

Question 3

Molson's coordination of public relations, advertising, and sales promotion of the Molson Indy car race is an example of

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Molson's coordination of various promotional activities for the Indy car race is an example of event marketing, which involves creating and promoting events to engage consumers and build brand awareness.

Question 4

List the five principles when considering participation in event marketing. Why is it important to have these principles determined prior to looking for an event?

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Question 5

Identify the six indicators that are used to measure the benefits of sponsorship.

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Question 6

Identify the main steps in the event marketing planning process.

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Question 7

Why are brands looking more towards cause-related marketing? Provide an example of a brand that uses this form of sponsorship.

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Question 8

The Mountain Dew Free Flow skateboarding tour, the Philips Groom U tour, and Hershey's Kissmobile are all examples of

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The Mountain Dew Free Flow skateboarding tour, the Philips Groom U tour, and Hershey's Kissmobile are examples of experiential marketing, which involves creating a memorable and immersive experience for customers to directly engage with a brand, product, or service.

Question 9

In terms of events, what does "bump-in" and "bump-out" mean? Why are they important?

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Question 10

List and describe the key elements of an event marketing strategy.

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Question 11

What is the difference between event marketing and event sponsorship?

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Question 12

Why is shopper marketing considered a component of experiential marketing? Give an example of experiential marketing you experienced that illustrates this?

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Question 13

Red Bull wants to create an emotional connection with their consumers in personally relevant and memorable ways. It uses a uniquely decorated vehicle and sends it out to venues with very upbeat people to generate fun and offer samples. This is called

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This is an example of experiential marketing, which aims to create a memorable and personal experience for consumers by engaging them in fun and interactive ways. Red Bull's use of a uniquely decorated vehicle and upbeat people to offer samples and generate fun is a perfect example of experiential marketing. Buzz marketing relies on word-of-mouth promotion, personal marketing targets specific individuals, entertainment marketing focuses on promoting entertainment content or experiences, and ambush marketing involves capitalizing on a popular event or brand without permission.

Question 14

Describe what is meant by experiential marketing. Cite an example to support your description.

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Question 15

Investment in event marketing and sponsorship is divided into five main areas. List and describe the areas.

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Question 16

What is a run sheet? Why is it important?

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Question 17

What benefit is not an immediate one when it comes to event marketing and sponsorship? Why?

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Question 18

Describe ambush marketing, citing an example to illustrate.

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Question 19

Samsung Canada has benefited from ___________ marketing by ensuring their televisions are displayed in key big box electronic stores and that the store sales people are appropriately trained to move the product.

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Shopper marketing focuses on improving the customer's experience within the physical retail environment, with the aim of boosting sales by placing products in appropriate locations and ensuring that they are integrated into the consumer's overall shopping experience. Samsung Canada has benefited from shopper marketing by making sure their televisions are prominently displayed in key big box electronic stores and that the store salespeople are well-trained to sell the product.

Question 20

What are the key considerations that take place in designing the event?

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Quiz 10: Experiential Marketing, Events, and Sponsorships