Comparative appeal techniques are usually undertaken

Name: Comparative appeal techniques are usually undertaken
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Comparative appeal techniques are often used by a challenger in a market to compare its products directly against those of the market leader or competitors, aiming to highlight its advantages or unique features. This strategy is typically not the first choice for market leaders, as they aim to maintain their position without acknowledging competitors directly.

Comparative Appeal Techniques Are Usually Undertaken