For products that want to make claims regarding performance, ___________ works well.
A) demonstrations
B) testimonials
C) torture tests
D) endorsements
E) comparatives
Correct Answer:
Verified
Q78: Comparative appeal techniques are usually undertaken
A) by
Q79: In advertisements for Colgate toothpaste, the main
Q80: For negative appeals, the product promise and
Q81: In testimonial advertising, the message and the
Q82: Distinguish between creative objectives, creative strategies, and
Q84: Why are support claims statements used? Pick
Q85: Discuss the pros and cons of using
Q86: Which of the following is NOT a
Q87: The textbook discusses several of the more
Q88: The line "I Am What I Am"
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