A fast food company with operations in the United States, Canada, Latin America and Europe might use which approach to departmentalization to allow the menus of each country to focus on regional customer preferences and tastes?
A) Functional approach
B) Geographic-based divisions
C) Customer-based divisions
D) Matrix

Question

Quizplus · Accepted Answer

A geographic-based division approach allows the company to group employees and resources based on geographic regions, thereby enabling them to cater to the specific tastes and preferences of customers in each country. This approach would help the company create menus that better reflect the local culture and culinary traditions, resulting in higher customer satisfaction and loyalty. The functional approach, on the other hand, groups employees and resources by their job function, which would not be suited for a fast food company with diverse menus in multiple countries. The customer-based division approach would be more appropriate for a company that sells a wide range of products to different types of customers. The matrix structure is useful for managing complex projects, but may not be necessary for a fast food company with a decentralized structure.

A Fast Food Company with Operations in the United States