A bank that organizes its services into divisions that serve personal banking, small business banking, and corporate banking is using
A) a functional approach.
B) a geographic-based divisional approach.
C) a customer-based division.
D) a matrix.

Question

Quizplus · Accepted Answer

The bank is using a customer-based division, as their services are organized by the type of customer they serve: personal banking, small business banking, and corporate banking. A functional approach would organize services by department or function (such as accounting, marketing, etc.), a geographic-based divisional approach would organize services by region or location, and a matrix structure would divide services by both function and division.

A Bank That Organizes Its Services into Divisions That Serve