If a firm operates in international markets with localized tastes and preferences, the firm ideally will organize its structure as a
A) functional organization
B) product organization
C) geographic organization
D) matrix organization

Question

Quizplus · Accepted Answer

A geographic organization groups employees and resources by country or region, allowing the firm to better understand and respond to localized tastes and preferences. This structure is ideal for firms operating in international markets with diverse consumer preferences. Functional and product organizations are more suited for firms operating in relatively homogenous markets, while a matrix organization can be overly complex and difficult to manage in international contexts.

If a Firm Operates in International Markets with Localized Tastes