Question 1

To maximize the toothpaste market in China,Crest needs to convince more Chinese citizens to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?

Accepted Answer

Communication adaptation is the most likely strategy Crest would use to convince more Chinese citizens to brush their teeth. This involves modifying the marketing message to suit the local culture and consumer behavior, without changing the product itself. It's about educating and persuading the target audience about the benefits of brushing their teeth, which is essential when trying to increase market penetration in a country where this habit is not already established.

Question 2

The global name for Microsoft's new operating system,Vista,turns out to be a disparaging term for a frumpy old woman in Latvia.Microsoft must adjust the name.This is an example of ________.

Accepted Answer

The answer of The global name for Microsoft's new operating...

Question 3

________ occurs when a company either charges less than its costs or less than it charges in its home market.

Accepted Answer

The answer of ________ occurs when a company either charges...

Question 4

Briefly explain why the European Union could be considered a threat to North American marketers that want to do business in Europe.

Accepted Answer

The answer of Briefly explain why the European Union could...

Question 5

At Comfort Homes,a manufacturer of furniture and home accessories,the global operating units report directly to the chief executive instead of a head of an international division.The company recruits management from many countries and buys components and supplies where they cost the least.Comfort Homes is most accurately classified as a(n)________.

Accepted Answer

The answer of At Comfort Homes,a manufacturer of furniture and...

Question 6

Companies that go global confront several major risks.Describe three of these risks.

Accepted Answer

The answer of Companies that go global confront several major...

Question 7

World product groups,geographical organizations,and international subsidiaries are all options for organizing a(n)________.

Accepted Answer

The answer of World product groups,geographical organizations,and international subsidiaries are...

Question 8

Compare and contrast a tariff and a quota.

Accepted Answer

The answer of Compare and contrast a tariff and a...

Question 9

The first link between the seller and the final buyer,________ ,moves company products from points of production to the borders of countries within which they are sold.

Accepted Answer

The answer of The first link between the seller and...

Question 10

A Gucci handbag may sell for $60 in Italy and $240 in the United States.It must add the cost of transportation,tariffs,importer margin,wholesaler margin,and retailer margin to its factory price.Gucci faces a ________ problem.

Accepted Answer

The answer of A Gucci handbag may sell for $60...

Question 11

A firm normally gets into international marketing by simply shipping out its goods.If its international sales expand,the company organizes a(n)________.

Accepted Answer

The answer of A firm normally gets into international marketing...

Question 12

Why must companies consider a country's monetary regulations?

Accepted Answer

The answer of Why must companies consider a country's monetary...

Question 13

How do industrial economies differ from industrializing economies?

Accepted Answer

The answer of How do industrial economies differ from industrializing...

Question 14

In a(n)________,executives are trained in worldwide operations,not just domestic or international.

Accepted Answer

The answer of In a(n)________,executives are trained in worldwide operations,not...

Question 15

Describe the political-legal factors that a company should consider before deciding to do business in a foreign country.

Accepted Answer

The answer of Describe the political-legal factors that a company...

Question 16

Describe the purpose,roles,and achievements of GATT and the World Trade Organization.

Accepted Answer

The answer of Describe the purpose,roles,and achievements of GATT and...

Question 17

Briefly explain why economic communities are formed.

Accepted Answer

The answer of Briefly explain why economic communities are formed....

Question 18

The two major links between the seller and the final buyer of channels between nations and channels within nations make up a ________.

Accepted Answer

The answer of The two major links between the seller...

Question 19

Regardless of how companies go about pricing their products,their foreign prices will probably be ________ their domestic prices.

Accepted Answer

The answer of Regardless of how companies go about pricing...

Question 20

Kellogg ads in North America promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

Accepted Answer

Kellogg is adapting its communication strategy to fit the cultural habits and preferences of consumers in different markets, rather than changing the product itself. This approach is known as communication adaptation.

Quiz 19: The Global Marketplace