Rather than challenging head-on,the challenger can make ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.
Correct Answer:
Verified
Q104: _ can adopt one of two competitive
Q105: Although it might seem that the market
Q106: Profitability increases as a business gains share
Q107: The market niche may dry up,or it
Q108: The best response to competitive threats is
Q110: A negative side of the _ is
Q111: A company that focuses on customer developments
Q112: Whereas the mass marketer achieves _,the nicher
Q113: The key to successful niching is _.
Q114: The market challenger may launch a full
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