Question 1

________ is profitable because the needs of the target customer segment are better met than when other firms casually attempt to sell to the same segment.

Accepted Answer

The answer of ________ is profitable because the needs of...

Question 2

A company can become so ________ centred that it loses its even more important focus on maintaining profitable ________ relationships.

Accepted Answer

The answer of A company can become so ________ centred...

Question 3

Computer mouse and interface device maker Logitech is only a fraction the size of giant Microsoft.Yet through skillful ________,it dominates the PC mouse market,with Microsoft as its runner-up.

Accepted Answer

The answer of Computer mouse and interface device maker Logitech...

Question 4

________ can adopt one of two competitive strategies: they can challenge the leader or they can play along with competitors and not rock the boat

Accepted Answer

The answer of ________ can adopt one of two competitive...

Question 5

Although it might seem that the market leader has the most going for it,challengers often have what some strategists call a ________.The challenger observes what has made the leader successful and improves upon it.

Accepted Answer

The answer of Although it might seem that the market...

Question 6

Profitability increases as a business gains share relative to competitors in its ________.

Accepted Answer

The answer of Profitability increases as a business gains share...

Question 7

The market niche may dry up,or it might grow to the point that it attracts larger competitors.That is why many companies practise ________.

Accepted Answer

The answer of The market niche may dry up,or it...

Question 8

The best response to competitive threats is ________.

Accepted Answer

The answer of The best response to competitive threats is...

Question 9

Rather than challenging head-on,the challenger can make ________ on the competitor's weaknesses or on gaps in the competitor's market coverage.

Accepted Answer

The answer of Rather than challenging head-on,the challenger can make...

Question 10

A negative side of the ________ is that the company becomes too reactive.Rather than carry out its own customer relationship strategy,it bases its own moves on competitors' moves.

Accepted Answer

The answer of A negative side of the ________ is...

Question 11

A company that focuses on customer developments in designing its marketing strategies and on delivering superior value to its target customers is a ________.

Accepted Answer

The answer of A company that focuses on customer developments...

Question 12

Whereas the mass marketer achieves ________,the nicher achieves ________.

Accepted Answer

The answer of Whereas the mass marketer achieves ________,the nicher...

Question 13

The key to successful niching is ________.

Accepted Answer

The answer of The key to successful niching is ________....

Question 14

The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.

Accepted Answer

The answer of The market challenger may launch a full...

Question 15

When companies watch both their customers and their competitors,they are called ________.

Accepted Answer

The answer of When companies watch both their customers and...

Question 16

The market follower must keep its manufacturing costs and prices ________ or its product quality and services ________.

Accepted Answer

The answer of The market follower must keep its manufacturing...

Question 17

Almost every industry includes firms that specialize in serving target subsegments called ________.

Accepted Answer

The answer of Almost every industry includes firms that specialize...

Question 18

Higher shares tend to produce higher profits only when ________ fall with increased market share.

Accepted Answer

The answer of Higher shares tend to produce higher profits...

Question 19

Many firms prefer to ________ rather than ________ the leader.

Accepted Answer

The answer of Many firms prefer to ________ rather than...

Question 20

A positive aspect of a ________ is that the company develops a fighter orientation,watches for weaknesses in its own position,and searches out competitors' weaknesses.

Accepted Answer

The answer of A positive aspect of a ________ is...

Quiz 18: Creating Competitive Advantage