Question 1

Which of the following definitely require high advertising budgets?

Accepted Answer

New products typically require high advertising budgets to create awareness and generate interest among consumers, as they are not yet established in the market.

Question 2

What is a potential problem associated with comparative advertising?

Accepted Answer

Comparative advertising can lead to negative publicity for both brands as competitors may respond with their own ads, escalating the ad war.

Question 3

The goal of ________ is to make an advertisement so useful that people want to watch it.

Accepted Answer

The answer of The goal of ________ is to make...

Question 4

When Proctor & Gamble developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.What type of campaign was most likely used by Proctor & Gamble for the Mr.Clean Magic Eraser?

Accepted Answer

Informative advertising is used to introduce a new product or concept to the market by explaining its benefits, how it works, or its potential uses. In the case of Mr. Clean Magic Eraser, explaining how it cleans walls without damaging paint would be crucial to inform potential customers about its unique selling proposition and utility, fitting the criteria for informative advertising.

Question 5

Which of the following is an element of developing an advertising strategy?

Accepted Answer

The answer of Which of the following is an element...

Question 6

Suave ran ads featuring a woman with beautiful hair questioning "Suave or Matrix? Can You Tell?" This is an example of ________.

Accepted Answer

The answer of Suave ran ads featuring a woman with...

Question 7

To be successful,an advertisement must ________.

Accepted Answer

The answer of To be successful,an advertisement must ________....

Question 8

Dan's Fine Furniture has determined its advertising objectives.The next step in developing an advertising program is to ________.

Accepted Answer

The answer of Dan's Fine Furniture has determined its advertising...

Question 9

Heavy advertising may be required for target customers to distinguish between similar products from President's Choice and Presidential Preference.This is an example of ___________.

Accepted Answer

The answer of Heavy advertising may be required for target...

Question 10

A product in the maturity stage will often require ________ advertising.

Accepted Answer

The answer of A product in the maturity stage will...

Question 11

U-Frame-It is a small company that has hired a local ad agency to put together an advertising campaign.Which of the following questions should be answered first?

Accepted Answer

Understanding the communication and sales objectives is crucial as it guides the overall strategy and ensures that the advertising campaign aligns with the company's goals.

Question 12

Apex detergent is relatively undifferentiated from two other detergent brands: Acme and Brighton detergent.Therefore,Apex may require ________.

Accepted Answer

The answer of Apex detergent is relatively undifferentiated from two...

Question 13

__________ have been developed to help larger companies determine the optimal investment across various media.Such tools are useful when determining the relationship between promotional spending and brand sales.

Accepted Answer

The answer of __________ have been developed to help larger...

Question 14

As a relative newcomer to the marketplace in Winnipeg,Dan's Fine Furniture opts to use ________ advertising to showcase its brand with one or more other local brands.

Accepted Answer

The answer of As a relative newcomer to the marketplace...

Question 15

George's Golf Emporium has started careful ____________ as a result of rising media costs,focused target marketing strategies,and the growing array of new media.

Accepted Answer

The answer of George's Golf Emporium has started careful ____________...

Question 16

Familiar products such as Coca-Cola are more likely to use ________.

Accepted Answer

The answer of Familiar products such as Coca-Cola are more...

Question 17

Which of the following represents the merge between advertising and entertainment?

Accepted Answer

Madison & Vine refers to the convergence of advertising and entertainment, named after Madison Avenue (advertising) and Vine Street (entertainment industry).

Question 18

Quaker Oats has been selling oatmeal for many years and is a trusted leader in the oatmeal market.What will be the most likely objective of advertisements for a new flavour of oatmeal being introduced by Quaker Oats?

Accepted Answer

The most likely objective for advertising a new flavor by an established brand like Quaker Oats is to maintain customer relationships by keeping existing customers engaged and interested in their product offerings.

Question 19

Viewing time,combined,is increasing for the Internet,video on demand,and DVRs (digital video recorders),resulting in which of the following problems for marketers?

Accepted Answer

The increase in viewing time across various platforms like the Internet, video on demand, and DVRs gives consumers more control over what they watch, leading to more choices about content consumption. This diversification challenges marketers to capture attention across fragmented media landscapes.

Question 20

Bruce's Bait and Tackle has decided to increase ________ advertising as competition increases.The company's objective is to build selective demand.

Accepted Answer

The answer of Bruce's Bait and Tackle has decided to...

Quiz 15: Advertising and Public Relations