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Principles of Marketing Study Set 2
Quiz 11: Pricing
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Question 141
Essay
What should a firm consider when deciding whether or not to respond to a price change by a competitor?
Question 142
Essay
What are some of the adverse effects of promotional pricing?
Question 143
Essay
Companies that market their products internationally must decide what prices to charge in the different countries in which they operate.In some cases,a company can set a uniform worldwide price.Discuss the factors that influence international pricing.