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Principles of Marketing Study Set 2
Quiz 10: New-Product Development and Product Life-Cycle Strategies
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Question 141
Essay
How does packaging present new challenges for international marketers?
Question 142
Essay
Why might ad expenditures remain high in the growth stage of the PLC?
Question 143
Essay
PLC can be applied to more than just brands.Your assignment is to prepare a presentation about the application of the PLC to as many of your company's operations as possible.What would you include?