Question 1

Pat thought he had received the best deal on his new car.Shortly after the purchase,Pat started to notice certain disadvantages of his new car as he learned more about other cars available.Pat is experiencing ________.

Accepted Answer

The answer of Pat thought he had received the best...

Question 2

Generally,the consumer's purchase decision will be to buy the most preferred brand,but two factors can come between the purchase intention and the purchase decision.Which of the following is one of these factors?

Accepted Answer

The attitude of others can significantly influence a consumer's purchase decision, even if they initially intend to buy their most preferred brand. This factor includes opinions, advice, or social pressure from friends, family, or social media influencers.

Question 3

George is buying his first house.He has found two houses that he thinks he likes.He is highly involved in the purchase and perceives significant differences between these two houses.George will likely undertake ________.

Accepted Answer

The answer of George is buying his first house.He has...

Question 4

Marketers describe the way the consumer processes information to arrive at brand choices as ________.

Accepted Answer

The answer of Marketers describe the way the consumer processes...

Question 5

The most effective sources from which consumers obtain information are ________ because they legitimize or evaluate products for the buyer.

Accepted Answer

The answer of The most effective sources from which consumers...

Question 6

Consumers learn about new products for the first time and make the decision to buy them during the ________.

Accepted Answer

The answer of Consumers learn about new products for the...

Question 7

For the past 10 years Bill and Margaret Kennedy have saved money to go to the Super Bowl should their team,the Chicago Bears,ever win the NFC championship.This is the year,and several tour companies offer attractive,but very similar,packages to the game.They want to be certain to choose the best one.Bill and Margaret are most likely to exhibit ________.

Accepted Answer

The answer of For the past 10 years Bill and...

Question 8

Donna wants to buy a new coat.During the ________ stage of her purchase process she will ask her friends to recommend a store and/or a style of coat.She will search the newspaper for coat sales,and she will visit nearby stores to see what is available in her price range.

Accepted Answer

The answer of Donna wants to buy a new coat.During...

Question 9

Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of ________.alternative evaluations

Accepted Answer

The answer of Relative advantage,compatibility,complexity,divisibility,and communicability are all examples of...

Question 10

The relationship between the consumer's expectations and the product's ________ determines whether the buyer is satisfied or dissatisfied with a purchase.

Accepted Answer

The answer of The relationship between the consumer's expectations and...

Question 11

After the purchase of a product,consumers will be either satisfied or dissatisfied and engage in ________.

Accepted Answer

The answer of After the purchase of a product,consumers will...

Question 12

Lexus works to keep customers happy after each sale,aiming to delight the customer in order to gain a customer for life.In this pursuit,Lexus is focused on which step of the buyer decision process?

Accepted Answer

Lexus's focus on keeping customers happy after each sale to gain a customer for life aligns with the postpurchase behavior step of the buyer decision process. This step involves activities and experiences after the purchase, including customer satisfaction and loyalty efforts.

Question 13

Leona purchased two bottles of wine from vineyards in Australia.When asked her opinion of the wine,she said the burgundy wine tasted like alcoholic grape juice,but the Chablis had a crisp taste that she really enjoyed.These statements were made during the ________ stage of the purchase decision.

Accepted Answer

The answer of Leona purchased two bottles of wine from...

Question 14

If the consumer's drive is strong and a satisfying product is near at hand,the consumer is likely to buy it immediately.If not,the consumer may store the need in memory or undertake a(n)________.

Accepted Answer

The answer of If the consumer's drive is strong and...

Question 15

The buying process starts with ________,in which the buyer recognizes a problem.

Accepted Answer

The answer of The buying process starts with ________,in which...

Question 16

Almost all major purchases result in ________,or discomfort caused by postpurchase conflict.

Accepted Answer

The answer of Almost all major purchases result in ________,or...

Question 17

Cameron loves to know about and purchase the most up-to-date technological gadgets.Among his friends,he is almost always the first to own the newest electronic product.Often the products that Cameron buys become adopted by large groups of consumers,but occasionally Cameron will purchase a product that is adopted by only a small portion of the population.To which of the following adopter groups does Cameron belong?

Accepted Answer

Cameron fits the description of an Innovator, as he is always among the first to adopt and purchase the newest technological gadgets, regardless of whether they become widely adopted or not. Innovators are willing to take risks on new products before they have been proven in the market.

Question 18

Blake is in the process of buying a new car.He is highly involved in the purchase and perceives significant differences among his three favourite models.Blake's next step is most likely to be ________.

Accepted Answer

The answer of Blake is in the process of buying...

Question 19

When customers have a low involvement in a purchase but perceive significant brand differences,they will most likely engage in ________.

Accepted Answer

The answer of When customers have a low involvement in...

Question 20

Carrie tends to purchase various brands of bath soap.She has never been loyal to a specific brand; instead,she does a lot of brand switching.Carrie exhibits ________.

Accepted Answer

The answer of Carrie tends to purchase various brands of...

Quiz 6: Consumer Markets and Consumer Buyer Behaviour