Question 1

The _____________includes suppliers,marketing intermediaries,customer markets,competitors,and publics.

Accepted Answer

The answer of The _____________includes suppliers,marketing intermediaries,customer markets,competitors,and publics....

Question 2

Companies in several industries have recognized the buying power of the gay and lesbian segment of the Canadian population and have begun explicitly targeting these consumers with gay-specific marketing efforts.

Accepted Answer

This statement is true. Many companies have recognized the value of marketing specifically to the LGBTQ+ community and have begun doing so in Canada.

Question 3

The _____________ are the factors and forces outside the marketing department that affect marketing management's ability to build and maintain successful relationships with target customers.

Accepted Answer

The answer of The _____________ are the factors and forces...

Question 4

Marketing management cannot always control environmental forces.In many cases,it must settle for simply watching and reacting to the environment.

Accepted Answer

Environmental forces such as political, economic, social and technological factors cannot always be controlled by marketing management. They may only react and make changes to adapt to the changing environment.

Question 5

Many marketers now recognize that the worlds of people with disabilities and those without disabilities will never be the same.

Accepted Answer

Marketers are increasingly recognizing the importance of inclusivity and the fact that people with disabilities are part of the same world as those without disabilities. They understand that creating products, services, and marketing strategies that are accessible and appealing to everyone, including people with disabilities, is essential for reaching a broader audience and fostering a more inclusive society.

Question 6

By carefully studying the _____________,marketers can adapt their strategies to meet new marketplace challenges and opportunities.

Accepted Answer

The answer of By carefully studying the _____________,marketers can adapt...

Question 7

As indicated in the chapter opener,change in the ________ environment has had the most impact on the marketing strategy at Xerox.

Accepted Answer

The answer of As indicated in the chapter opener,change in...

Question 8

In Canada there are many laws created at the federal,provincial and territorial,and municipal levels,and these regulations often overlap.

Accepted Answer

This is true as Canada has multiple levels of government and each level can create its own laws, resulting in overlapping regulations.

Question 9

Marketers must increasingly consider the distinctive needs of traditional households because this segment of the population is growing more rapidly than nontraditional households.

Accepted Answer

Marketers must increasingly consider the distinctive needs of nontraditional households because these are growing more rapidly than traditional households, reflecting diverse family structures and living arrangements in contemporary society.

Question 10

In the cultural environment,core values and beliefs and secondary values and beliefs differ in that the former are more open to change.

Accepted Answer

Core values and beliefs are fundamental and deeply ingrained in a culture, whereas secondary values and beliefs are more superficial and subject to change. Therefore, secondary values and beliefs are more open to change, while core values and beliefs are resistant to change.

Question 11

________________ influence the company's ability to obtain funding.

Accepted Answer

The answer of ________________ influence the company's ability to obtain...

Question 12

Marketing decisions are strongly affected by developments in the political environment.

Accepted Answer

Political changes and policies can have a significant impact on the economy, consumer behavior, and market demand, which in turn can influence marketing decisions. For example, changes in tax policies, regulations, or trade agreements can affect a company's pricing strategy, supply chain, or target audience. Political instability or unrest can also create uncertainties and risks for businesses, influencing their marketing plans and investments. Hence, marketers need to stay informed about political developments and adapt their strategies accordingly.

Question 13

The _________ consists of the demographic,economic,natural,technological,political,and cultural factors that are affecting your company.

Accepted Answer

The answer of The _________ consists of the demographic,economic,natural,technological,political,and cultural...

Question 14

Every new technology replaces an older technology.

Accepted Answer

Every new technology is developed to address the limitations of existing technologies and offer improved functionality or efficiency. As a result, new technologies often replace older ones, making them obsolete or less widely used.

Question 15

____________ help the company stock and move goods from their points of origin to their destinations.

Accepted Answer

The answer of ____________ help the company stock and move...

Question 16

More government legislation and the green movement are the likeliest causes of a general decline in environmental concerns in the past decade.

Accepted Answer

The statement is contradictory as it suggests that government legislation and the green movement, which typically promote environmental concerns, have led to a decline in such concerns. Therefore, the statement is false.

Question 17

Significant trends in the natural environment include shortages of raw materials,increased pollution,and decreased government intervention.

Accepted Answer

While shortages of raw materials and increased pollution are significant trends, government intervention in environmental issues has generally increased rather than decreased, with more regulations and policies being implemented to address environmental concerns.

Question 18

Cause-related marketing is a slowing trend as companies have abused the practice,using it more to increase sales than to support worthwhile causes.

Accepted Answer

Cause-related marketing continues to grow as both consumers and companies are increasingly focused on social responsibility, with many businesses genuinely committed to supporting worthwhile causes while also recognizing the potential for positive brand association and customer loyalty.

Question 19

A company that buys from a larger organization and sells at a profit to smaller retailers is called _____________.

Accepted Answer

The answer of A company that buys from a larger...

Question 20

Profitable business activity always creates a better quality of life.

Accepted Answer

While profitable business activity can lead to economic growth and job creation, it does not necessarily guarantee a better quality of life for all individuals involved. Disparities in income distribution and environmental impact are just a few examples of issues that can arise from profitable business activity.

Quiz 3: Analyzing the Marketing Environment