In a distributed promotion effort,_____.
A) reach is stressed over frequency
B) salesmanship is stressed
C) advertising,personal selling,public relations,and sales promotion are coordinated
D) retailers promote throughout the year
Correct Answer:
Verified
Q28: Extensive media coverage refers to _ reach
Q29: "How large is your family?" and "How
Q30: The promotion form that most stresses increasing
Q31: Intensive media coverage is _ reach with
Q32: The steps a consumer goes through when
Q35: The efficiency of a medium is typically
Q36: Advertising messages need to be severely limited
Q37: PMs are _.
A)bonuses paid to retail salespeople
Q38: In-store displays designed to increase sales are
Q51: The canned sales presentation can be distinguished
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