Advertising messages need to be severely limited in the amount of copy in which medium?
A) outdoor
B) radio
C) flyers
D) local magazine
Correct Answer:
Verified
Q31: Intensive media coverage is _ reach with
Q32: The steps a consumer goes through when
Q33: In a distributed promotion effort,_.
A)reach is stressed
Q35: The efficiency of a medium is typically
Q37: PMs are _.
A)bonuses paid to retail salespeople
Q38: In-store displays designed to increase sales are
Q39: At a small retailer,responsibility for the promotion
Q40: The medium with the longest lead time
Q41: A firm cannot devote its total promotional
Q51: The canned sales presentation can be distinguished
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