A retailer allocates store space by first determining the total available store space and then dividing the space into categories in _____.
A)rationalized retailing
B)mass merchandising
C)a top-down space management approach
D)a bottom-up space management approach

Question

Quizplus · Accepted Answer

A top-down space management approach involves starting with a total available store space and then dividing it into categories based on the retailer's overall strategy and goals. This allows for a more strategic and efficient use of store space, as opposed to a bottom-up approach in which space is allocated based on individual product or category needs. Rationalized retailing and mass merchandising are both broader concepts that may be involved in a retailer's overall approach to space management, but they do not specifically address the process of allocating store space.

A Retailer Allocates Store Space by First Determining the Total