A retailer plans store space by starting planning at the individual product level and then proceeds to the category,total store,and overall company levels in _____.
A)rationalized retailing
B)mass merchandising
C)a top-down space management approach
D)a bottom-up space management approach

Question

Quizplus · Accepted Answer

A bottom-up space management approach involves starting planning at the individual product level and then proceeding to the category, total store, and overall company levels. This approach is common in retail planning and allows for a more detailed and accurate assessment of space needs for each product.

A Retailer Plans Store Space by Starting Planning at the Individual