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The Ability of Each Guest to Check Out of a Hotel

Question 37

Multiple Choice

The ability of each guest to check out of a hotel room through the use of his or her room's television and to use the television to confirm additional charges on bills in the hotel's restaurants and gift shops is an example of which of the following?


A) a cooperative service
B) aggregated standardization
C) a market development strategy
D) mass customization

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