Avril Lavigne has been picked as a spokesperson for T-Mobile wireless phone service.She was chosen because of her appeal to members of T-Mobile's target market.In terms of service promotion strategy,she will be considered what type of information source?

Question

Quizplus · Accepted Answer

Avril Lavigne will be considered a personal information source because she is a real person who can influence the perceptions and behaviors of T-Mobile's target market.

Avril Lavigne Has Been Picked as a Spokesperson for T-Mobile