Boutique hotels are the perfect hotels for people who are tired of traditional cookie-cutter hotels that all look alike.One boutique hotel chain calls its staff its cast and has them wear fashionable solid black outfits.Its corridors are softly lit,and suite doors are arches lit with recessed blue lighting.Its lobby has a ceiling-to-floor water wall.What is the promotional strategy for this boutique hotel?

Question

Quizplus · Accepted Answer

The promotional strategy for this boutique hotel is to create a strong organizational image by emphasizing unique design features and branding their staff as a "cast" with fashionable attire. They aim to stand out from traditional hotels and differentiate themselves, which aligns with the goal of creating a strong organizational image.

Boutique Hotels Are the Perfect Hotels for People Who Are