Sierra Club and the Girl Guides of Canada are nonprofit organizations that want to develop marketing strategies to bring about mutually satisfying exchanges with their target markets as they work to protect our environment.What do both Sierra Club and the Girl Guides of Canada have?

Question

Quizplus · Accepted Answer

Both organizations have a marketing orientation, which means they focus on identifying and satisfying the needs and wants of their target markets while achieving their organizational goals. Marketing skills are necessary for these organizations to develop effective strategies to communicate the value of their mission to their target audiences, including nonbuyers who may become advocates for their cause. While they may differ from profit-making firms in their goals and structure, they still need to engage in marketing activities to achieve their objectives.

Sierra Club and the Girl Guides of Canada Are Nonprofit