Canadian discount retail giant Zellers hopes to strengthen its position as one of the country's leading sellers of infant products with a 60-page catalogue that offers buyers the ability to purchase products via the phone or Internet.This new strategy reflects a change in which element of its marketing mix?

Question

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The new strategy of offering buyers the ability to purchase products via phone or Internet reflects a change in the distribution element of Zellers' marketing mix.

Canadian Discount Retail Giant Zellers Hopes to Strengthen Its Position