Golden Valley Microwave Foods,Inc.is the manufacturer of ACT II popcorn.In its early years,the company had trouble financing the development and marketing of products for the microwave,so it chose to participate in a financial arrangement in which it agreed that it would not sell ACT II popcorn in supermarkets or grocery stores.Which element of the marketing mix was most influenced by this arrangement?

Question

Quizplus · Accepted Answer

The financial arrangement made by Golden Valley Microwave Foods, Inc. affected the place element of the marketing mix, as it limited the distribution channels for their product by not allowing it to be sold in supermarkets or grocery stores.