Web sites to sell products directly to consumers are examples of which type of strategy?
A) backward integration
B) product development
C) forward integration
D) horizontal integration
E) conglomerate diversification

Question

Quizplus · Accepted Answer

Forward integration involves a company expanding its business activities by acquiring or developing additional channels to distribute or sell its products directly to consumers. Creating a website to sell products directly to customers is an example of forward integration, as it allows the company to bypass intermediaries and sell products directly to consumers.

Web Sites to Sell Products Directly to Consumers Are Examples