Which strategy generally entails large research and development expenditures?
A) market penetration
B) retrenchment
C) forward integration
D) product development
E) divestiture

Question

Quizplus · Accepted Answer

Product development involves creating new products or improving existing ones, which requires significant research and development expenditures. The other options do not necessarily involve extensive research and development costs. Market penetration and forward integration focus on existing products and expanding market share, while retrenchment and divestiture involve reducing or eliminating existing products.

Which Strategy Generally Entails Large Research and Development Expenditures