Advances in supply chain management now allow companies to customize products to meet the needs of individual customers on a mass scale. This individualized approach to market segmentation is called:
A) individualization.
B) one-to-one marketing.
C) mass customization.
D) customized marketing.
E) permission marketing.
Correct Answer:
Verified
Q2: A common tool used in permission marketing
Q3: Firms that sell luxury products, custom-made products,
Q4: What is a big difference between the
Q5: The two key issues for marketers during
Q6: The main advantage of _ is specialization,
Q7: Institutional markets buy raw materials for use
Q8: From the viewpoint of the consumer buying
Q9: _ is/are the primary reason why the
Q10: Consumers are more likely to be impacted
Q11: When your sister expresses her desire for
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