Because they are cost effective and beneficial to ensuring consistency and standardization within the marketing program, centralized marketing structures are best suited for which of the following strategies?
A) customer intimacy
B) operational excellence
C) product leadership
D) service efficiency
E) niche marketing

Question

Quizplus · Accepted Answer

Centralized marketing structures are best suited for operational excellence strategies because they focus on efficiency, cost-effectiveness, and standardization, which align with the goals of operational excellence.

Because They Are Cost Effective and Beneficial to Ensuring Consistency