According to the internal marketing approach to marketing implementation, which of the following could be best characterized as the "internal product"?
A) additional employee training
B) internal company newsletters
C) new tasks or attitudes on the part of employees
D) the additional effort needed to implement the strategy
E) All of the above.

Question

Quizplus · Accepted Answer

The "internal product" in internal marketing refers to new tasks or attitudes that employees need to adopt to align with the company's marketing strategy.

According to the Internal Marketing Approach to Marketing Implementation, Which