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Marketing International
Quiz 7: Business Buying Behavior
Path 4
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Question 61
Multiple Choice
When the requirements associated with a new-task purchase are changed the second or third time,this is called a ____ purchase.
Question 62
Multiple Choice
Goodyear is a manufacturer and marketer of tires for new passenger cars.In recent years,the company's business has declined because of the overall decrease in consumer demand for new cars.In this case,the demand for Goodyear's tire products is said to be ____ since it depends on the demand for new cars.
Question 63
Multiple Choice
When a business is making its initial purchase of an item to be used to perform a new job,it is known as a ____ purchase.
Question 64
Multiple Choice
St.Jude's Hospital decides to redo its kitchen with new flooring,cabinets,counters,and appliances.The hospital compiles a description of the project and then asks sellers to submit bids.After determining the most attractive bids,the hospital will then work with two or three companies to determine who will get the contract.This is an example of using ____ for a purchase decision.
Question 65
Multiple Choice
The fact that business customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for business products is
Question 66
Multiple Choice
All of the following describe the demand for business products except
Question 67
Multiple Choice
When a business routinely purchases the same product with similar terms of sale,the purchase is called a
Question 68
Multiple Choice
Which method of business buying is necessary when products are highly homogeneous and examination of each item is not feasible?
Question 69
Multiple Choice
Most business purchases can be classified as belonging to one of three types:
Question 70
Multiple Choice
Demand for business products is characterized as derived.From what is the demand derived?
Question 71
Multiple Choice
A representative from Coca-Cola stops by at a local fast-food restaurant once a month to inquire how much soft drink syrup the store will need.The restaurant's orders are an example of which type of business purchase?
Question 72
Multiple Choice
Safeway Supermarkets recently placed an order with the Kahn Corporation.Safeway has ordered these same products before under the same terms of sale.What type of purchase does this situation represent?
Question 73
Multiple Choice
Inelastic demand simply means that
Question 74
Multiple Choice
Which of the following products is most likely to be purchased on the basis of contract negotiation?
Question 75
Multiple Choice
Anderson Distribution Company has purchased 15 forklifts over the past two years.As it plans to place its next order for another five machines,management wonders if additional features may be needed in order to handle changes in the product lines it carries.For Anderson,these new forklifts represent a ____ purchase.
Question 76
Multiple Choice
____ is(are) a major threat to the sales success of jointly demanded products.
Question 77
Multiple Choice
Inelastic demand in business markets refers to a situation where
Question 78
Multiple Choice
A representative product taken from a lot or batch,evaluated,and purchased refers to
Question 79
Multiple Choice
Perry Supply's sales and sales force have continued to expand.Now,the firm plans to add a fleet of company cars as part of its sales compensation package.For Perry Supply,these vehicles would represent a ____ purchase.