Question 1

Evaluative criteria for brands within the consideration set are both
A) selective and expansive.
B) objective and subjective.
C) internal and external.
D) extended and routinized.
E) perceptive and selective.

Accepted Answer

Evaluative criteria for brands within the consideration set can be both objective (such as price, quality, features) and subjective (such as brand image, personal preferences, emotions). There is no mention of the criteria being selective or expansive, internal or external, extended or routinized, or perceptive and selective.

Question 2

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?
A) Selective
B) Intensive
C) Extended
D) Shopping
E) Routinized

Accepted Answer

Beth Hines is spending considerable time and effort in comparing the products that different stores offer. This indicates that she is using an extended problem-solving process. This process involves a high level of involvement and effort in information gathering and evaluation of alternatives. This is common when a consumer is purchasing a product for the first time or when the product is of high value or importance.

Question 3

As Jeff runs out of shaving cream,he immediately tries to remember what he did the last time this happened.He is engaging in
A) external search.
B) consideration set development.
C) internal search.
D) cognitive dissonance.
E) alternative evaluation.

Accepted Answer

Jeff is trying to recall his past experiences with running out of shaving cream, which means he is engaging in an internal search. He is not actively seeking information from external sources or considering different brands/options (external search, consideration set development, and alternative evaluation). There is also no indication of cognitive dissonance, as he has not yet made a decision about which product to buy.

Question 4

Within the information search step of the consumer buying decision process,what two primary aspects exist?
A) Consideration sets and evoked sets
B) Personal information and non-personal information
C) Selective retention and selective distortion
D) Internal search and external search
E) Company-produced information and internal information

Accepted Answer

The two primary aspects within the information search step of the consumer buying decision process are internal search and external search. Internal search refers to the process of the consumer retrieving information from their own memory or past experiences with the product or service. External search involves gathering information from outside sources such as friends, family, advertisements, online reviews, and other forms of marketing communication.

Question 5

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?
A) Evaluation of alternatives
B) Information search
C) Source selection
D) Purchase
E) Problem recognition

Accepted Answer

During the purchase stage of the consumer buying decision process, the consumer has already evaluated alternatives, searched for information, and decided on the product they want to buy. The purchase stage is where the decision of from which seller to buy the product is made.

Question 6

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of
A) limited problem solving.
B) impulse buying.
C) routinized response behavior.
D) addictive consumption.
E) situational involvement.

Accepted Answer

Marissa's purchase of the vase was not a planned or necessary purchase for her school supplies, indicating that it was an impulse buy.

Question 7

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.
A) alternate
B) purchase
C) consideration
D) problem
E) imposed

Accepted Answer

The four brands are being considered by Josh as potential options for his purchase of detergent. Therefore, they make up his consideration set.

Question 8

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her
A) framing characteristics.
B) service characteristics.
C) consideration set.
D) evaluative criteria.
E) information search criteria.

Accepted Answer

The customer has expressed their evaluative criteria, which are the specific features or characteristics that they consider important when making a purchasing decision.

Question 9

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party,he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend.Trevor started with a(n)____ search and then progressed to a(n)____ search.
A) consideration; evaluative
B) focused; broad
C) internal; external
D) routinized; extended
E) self; inclusive

Accepted Answer

Trevor started with a memory-based search, which is an internal search, and then proceeded to ask an external source (the clerk) for information, which is an external search. Therefore, the best choice is C, internal and external search.

Question 10

When Julia goes to the first class of her Operations Management course,she finds out that in addition to the textbook she already purchased,she also needs a copy of the book The Goal.At which stage of the consumer buying decision process is Julia?
A) Purchase
B) Evaluation of alternatives
C) Problem recognition
D) Information search
E) Prepurchase evaluation

Accepted Answer

Julia is in the problem recognition stage, as she has recognized the need for an additional book to succeed in her Operations Management course. She has already purchased a textbook and now realizes that she needs "The Goal" to supplement her studies.

Question 11

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.
A) internal
B) personal
C) marketer-dominated
D) direct
E) organizational

Accepted Answer

Personal sources refer to information sought from family, friends, acquaintances, or other individuals who act as information sources. When consumers focus on communication with friends and relatives, they are utilizing personal sources.

Question 12

In shopping for a new laptop computer for her master degree program,the alternatives Jocelyn is considering include Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's
A) dissonance group.
B) evaluative group.
C) framing set.
D) external search results.
E) consideration set.

Accepted Answer

A consideration set is a group of brands or products a consumer evaluates when making a purchasing decision.

Question 13

Which of the following statements about the consumer buying decision process is true?
A) Consumers progress through the five stages of this process for all limited problem-solving decisions.
B) Although all of the steps in the process are used in all decision processes,the order tends to depend on the customer's level of involvement.
C) The key element of the process that exists in all consumer buying decision processes is the purchase of the product.
D) Once the purchase of a product has been made,the consumer buying decision process is complete.
E) Consumers making limited problem-solving decisions may not go through all five steps of the process.

Accepted Answer

The statement that is true about the consumer buying decision process is that consumers making limited problem-solving decisions may not go through all five steps of the process. The other statements are incorrect. For example, not all decisions require limited problem-solving, so not all consumers will go through all five steps of the process. Additionally, the order of the steps can vary depending on the decision and the level of involvement, and the purchase is not necessarily the key element of the process. Finally, the process can continue after the purchase, for example during the post-purchase evaluation stage.

Question 14

The five major stages of the consumer buying decision process,in order,are
A) information search,establishment of product criteria,evaluation of alternatives,purchase,and postpurchase evaluation
B) problem recognition,information search,evaluation of alternatives,purchase,and postpurchase evaluation.
C) problem recognition,information search,evaluation of alternatives,postpurchase evaluation and purchase.
D) information search,evaluation of alternatives,purchase,trial adoption period,and postpurchase evaluation.
E) problem recognition,purchase,evaluation of alternatives,postpurchase evaluation,and rebuy.

Accepted Answer

The stages of the consumer buying decision process are problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Option B correctly lists the stages in their order. Option A incorrectly includes "establishment of product criteria," which is typically a part of the evaluation of alternatives stage. Option C incorrectly lists post-purchase evaluation before the purchase stage. Option D includes a "trial adoption period" which is not a typically recognized stage in the consumer buying decision process. Option E incorrectly lists "purchase" as the second stage instead of problem recognition.

Question 15

Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?
A) Routinized response behavior
B) Habitual response
C) Information search
D) Extended problem solving
E) Intensive problem solving

Accepted Answer

Mark is engaging in an extended problem-solving process since he is putting considerable effort into finding the perfect outfit for an important occasion. He is likely to engage in an extensive information search and consider many options before making a decision.

Question 16

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called
A) impulse buying.
B) habitual buying.
C) compulsive response behavior.
D) non-problem solving.
E) cognitive dissonance.

Accepted Answer

Impulse buying is the behavior of purchasing something without planning, resulting from a sudden urge or strong impulse to buy it immediately. It happens often when a person sees a product that attracts their attention and feels a strong desire to have it, even if they didn't plan to buy it beforehand.

Question 17

Problem recognition occurs when a consumer
A) searches for information to resolve a problem.
B) becomes aware that there is a difference between a desired state and an actual condition.
C) recognizes a need.
D) evaluates her or his purchase.
E) is exposed to a television advertisement.

Accepted Answer

Problem recognition occurs when a consumer becomes aware of a difference between their desired state (what they want) and their actual condition (what they currently have). It is the first step in the consumer decision-making process.

Question 18

In the consumer buying decision process,the information search stage
A) yields a group of brands that a buyer views as possible alternatives.
B) involves a buyer becoming aware of the need for a product.
C) is not necessary when the buyer is involved in extensive decision making.
D) occurs immediately after evaluation of alternatives.
E) is lengthy for routine response buying behavior.

Accepted Answer

During the information search stage, a buyer gathers information about various brands and products that could potentially fulfill their need or want. This helps them create a list of possible alternatives or options to consider during the next stage of the decision-making process.

Question 19

A group of brands that a consumer views as alternatives for possible purchase is called a(n)
A) evoked set.
B) acceptance group.
C) brand preference.
D) selective retention group.
E) evaluation criteria.

Accepted Answer

An evoked set is a group of brands that a consumer views as alternatives for possible purchase based on their previous experiences, preferences, and beliefs.

Question 20

As Steve is shopping for groceries,he notices a product on the shelf and remembers that he is about to run out of it at home.In terms of the consumer buying decision process,Steve just experienced
A) problem recognition.
B) high involvement.
C) postpurchase evaluation.
D) information search.
E) evaluation of alternatives.

Accepted Answer

Problem recognition is the first step in the consumer buying decision process where a consumer identifies a need or problem. In this scenario, Steve realized that he is about to run out of a product he needs at home, which indicates problem recognition. Therefore, choice A is the best answer.

Quiz 6: Consumer Behavior

Evaluative criteria for brands within the consideration set are both

Beth Hines is buying furniture for her apartment for the first time.She is spending considerable time and effort comparing the products that different stores offer.Which type of problem-solving process is she using?

As Jeff runs out of shaving cream,he immediately tries to remember what he did the last time this happened.He is engaging in

Within the information search step of the consumer buying decision process,what two primary aspects exist?

During which stage of the consumer buying decision process does a consumer decide from which seller he or she will buy the product?

Marissa goes to Target to purchase school supplies for her two children.As she is approaching the check-out counter,she sees a vase she just has to have and buys it immediately.Marissa's purchase of the vase is an example of

When shopping for detergent,Josh looks at Tide,Fresh Start,Surf,and All and chooses the one that is on sale.These four brands make up his ____ set.

A customer shopping for a fax machine tells a salesperson that it is important for the fax machine to have several attributes.It must use plain paper,be able to make copies,be compatible with all other fax machines,and not require a separate phone line.The buyer has expressed his or her

When Julia goes to the first class of her Operations Management course,she finds out that in addition to the textbook she already purchased,she also needs a copy of the book The Goal.At which stage of the consumer buying decision process is Julia?

When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.

In shopping for a new laptop computer for her master degree program,the alternatives Jocelyn is considering include Dell,Toshiba,Sony,and Hewlett-Packard.These four brands make up Jocelyn's

Which of the following statements about the consumer buying decision process is true?

The five major stages of the consumer buying decision process,in order,are

Mark is shopping for a new suit to wear to an important interview.He really wants to impress his prospective employer and is shopping at many stores to find the right outfit.Martin is using which type of consumer problem-solving process?

An unplanned buying behavior resulting from a powerful urge to buy something immediately is called

Problem recognition occurs when a consumer

In the consumer buying decision process,the information search stage

A group of brands that a consumer views as alternatives for possible purchase is called a(n)

As Steve is shopping for groceries,he notices a product on the shelf and remembers that he is about to run out of it at home.In terms of the consumer buying decision process,Steve just experienced