Marketers for C & H Sugar believe that consumers have similar needs for the product.C & H will most likely use a(n)____ approach in defining a target market.
A) undifferentiated
B) differentiated
C) product strategy
D) cost-benefit
E) demographic

Question

Quizplus · Accepted Answer

An undifferentiated (or mass) marketing approach assumes that all consumers have similar needs and wants and targets the entire market with a single marketing mix. C & H Sugar's belief that consumers have similar needs for their product suggests that they are likely using an undifferentiated approach to target their market.

Marketers for C & H Sugar Believe That Consumers Have