The ProMark Company manufactures and sells only one type of ballpoint pen at just one price.All its advertising is the same and is directed at the mass market.What type of targeting strategy is the ProMark Company using?
A) Extensive
B) Undifferentiated
C) Concentrated
D) Intensive
E) Differentiated

Question

Quizplus · Accepted Answer

The ProMark Company is using an undifferentiated targeting strategy by offering only one type of ballpoint pen at one price and advertising to the mass market without considering any specific segments.

The ProMark Company Manufactures and Sells Only One Type of Ballpoint