The contingency approach to managing hybrid channels states that

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The contingency approach to managing hybrid channels emphasizes that the selection of the appropriate channel for a particular customer segment should depend on the specific tasks required by that segment. This approach takes into account the fact that different customer segments have varying preferences, needs, and behaviors. Therefore, companies need to carefully analyze their customer base before determining and deploying hybrid channels. Option A is incorrect because the technological capabilities of the firm may not necessarily correspond to the needs of the customers. Option B is incorrect because the technological capabilities of customer segments are only one of several factors to consider when designing hybrid channels. Option D is incorrect because companies should not focus solely on the displacement of existing sales when developing hybrid channels. Finally, option E is incorrect because selecting one channel for optimum performance may not be suitable for all customer segments.

The Contingency Approach to Managing Hybrid Channels States That