Process technology alliances are most important at the __________________ stage of the product life cycle,

Question

Quizplus · Accepted Answer

Process technology alliances are most important at the maturity stage of the product life cycle, where firms seek to reduce costs, improve efficiency, and maintain market position. At this stage, companies have established market share, and the competition is intense, making alliances a strategic way to gain a competitive advantage by sharing technology, skills, expertise, and economies of scale. In contrast, during the emergence stage, firms are focused on developing a product and creating a market for it, while during the early and late growth stages, companies are seeking to expand their market share and build brand recognition. The decline stage is characterized by a decline in product demand, profits, and market share, making alliances less relevant.

Process Technology Alliances Are Most Important at the __________________ Stage