At the heart of customer equity management is

Question

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Customer equity management involves assessing the value of each customer or market segment to the company in terms of profitability. By identifying high-value customers and segments, companies can better allocate resources and develop targeted marketing strategies. Penetration pricing, coordination between marketing and engineering, and interfirm learning may all be useful components of customer equity management, but they are not the central focus of the approach. The belief that all customers or potential customers are equally valuable is not consistent with customer equity management, which seeks to identify and prioritize the most valuable customers.

At the Heart of Customer Equity Management Is