When a company must change a product's characteristics quickly to respond to changing customer preferences, a structure is most appropriate.
A) multidivisional
B) product team
C) geographic
D) functional

Question

Quizplus · Accepted Answer

A product team structure is designed to quickly respond to changes in customer preferences by establishing cross-functional teams to develop, design, and produce new products. This structure is ideal when there is a need for product adaptation and innovation.

When a Company Must Change a Product's Characteristics Quickly to Respond