A computer manufacturer sells computers online to individual customers, and also has sales reps in the field that market the same computer systems to large businesses. Which of the following structures would be most appropriate for this organization?
A) Market
B) Product division
C) Product team
D) Multidivisional

Question

Quizplus · Accepted Answer

A market structure would be most appropriate as it allows the organization to focus on different customer segments, such as individual customers and large businesses, tailoring their strategies and operations to meet the specific needs of each market.

A Computer Manufacturer Sells Computers Online to Individual Customers, and Also