Question 1

Examples of other government publications published by the federal government include all of the following except ________.
A) Survey of Current Business
B) Business Conditions Digest
C) Periodical Abstract
D) Statistical Abstract of the United States

Accepted Answer

Periodical Abstract is not a publication by the federal government, whereas the other options are government publications.

Question 2

Published external secondary data sources may be broadly classified as ________ or ________ sources (Figure 4.2 in the text).
A) public business;federal
B) general business;government
C) public business;government
D) general business;federal

Accepted Answer

Published external secondary data sources are generally classified into general business sources and government sources.

Question 3

An overall indication of the dependability of data may be obtained by examining the ________,credibility,reputation,and ________ of the source.
A) expertise;accuracy
B) trustworthiness;expertise
C) accuracy;trustworthiness
D) None of the above is correct.

Accepted Answer

The best choice is B because trustworthiness and expertise are both important factors in determining the dependability of data. A source with a good reputation for providing accurate and reliable information is more likely to produce dependable data. Additionally, expertise is important because a source that is knowledgeable and experienced in the subject area is more likely to produce reliable data. Therefore, examining the trustworthiness and expertise of the source provides a good indication of the dependability of data.

Question 4

You are researching secondary data on the shopping habits of households for your project.You found a data source available via CD-ROM at the library.You are about to check out a(n)________.
A) offline database
B) internet database
C) customer database
D) online database

Accepted Answer

The CD-ROM is a physical medium and does not require an internet connection to access the data, making it an offline database. Internet databases require an internet connection to access, while customer databases are unique to a specific organization or business. Online databases can refer to both internet databases and offline databases that are accessed through the internet.

Question 5

________ are helpful for identifying individuals or organizations that collect specific data.
A) Statistical published data
B) Guides
C) Directories
D) Indexes

Accepted Answer

Directories are specifically designed to provide contact and other relevant information about individuals or organizations that collect specific data. Statistical published data may offer specific findings or results, but it does not necessarily tell you who collected the data. Guides and indexes are general references and may not be specific to data collection organizations.

Question 6

The CRM system used by Chrysler is an example of ________.
A) directory databases
B) audits
C) database marketing
D) none of the above

Accepted Answer

The Chrysler CRM system is an example of database marketing, which uses customer data to segment and target specific groups for marketing efforts. The system allows Chrysler to collect and analyze customer information, such as purchase history and demographics, to create targeted marketing campaigns and improve customer experiences.

Question 7

When evaluating secondary data,the ________ criteria asks the question of "why the data were collected in the first place."
A) error/accuracy
B) objective
C) currency
D) nature

Accepted Answer

The objective criteria focuses on understanding the purpose and objectives of the data collection. This helps in determining if the secondary data is relevant and suitable for the research or analysis being conducted. The error/accuracy criteria refers to the reliability and validity of the data, currency criteria considers recency of the data, and nature criteria refers to the source and context of the data.

Question 8

Caterpillar needed to know what truck fleets should test their two new engines;how they could get a marketing strategy that could be measured;and how to adjust for the coming downturn in sales.To answer these questions,they gave their salesforce laptops and paid them to enter customer information related to each sale they made.Caterpillar analyzed the newly acquired customer data and developed strategies to address their marketing questions.Caterpillar utilized ________.
A) internal marketing
B) external marketing
C) database marketing
D) secondary marketing

Accepted Answer

Caterpillar utilized database marketing by collecting and analyzing customer data to develop marketing strategies. Internal marketing refers to marketing activities aimed at employees, while external marketing targets customers. Secondary marketing involves the use of existing research and data from external sources to inform marketing efforts.

Question 9

It is possible to locate information on a particular topic in several different publications by using ________.
A) guides
B) indexes
C) directories
D) statistical published data

Accepted Answer

Indexes are specifically designed to help users locate information on a particular topic in different publications. Guides, directories, and statistical published data may also provide information, but they are not specifically designed for this purpose.

Question 10

Which of the following statements refer to the objective criteria when evaluating secondary data?
A) Syndicated firms periodically update census data.
B) Data should be reliable and generalizable to the problem at hand.
C) The objective will determine the relevance of the data.Reconfigure the data to increase their usefulness,if possible.
D) Assess accuracy by comparing data from different sources.

Accepted Answer

The answer of Which of the following statements refer to...

Question 11

Creating a marketing database involves all of the following steps except ________.
A) transferring raw sales information to a microcomputer
B) analyzing information in terms of a customer's activity over the life of the business relationship
C) enhancing consumer purchase information by overlaying it with demographic and psychographic information
D) none of the above

Accepted Answer

All of the steps mentioned in the options are part of creating a marketing database, therefore none of the above is the correct answer.

Question 12

Errors in the approach,research design,sampling,data collection,analysis,and reporting stages of the project refer to the ________ criteria for evaluating secondary data.
A) error/accuracy
B) objective
C) currency
D) nature

Accepted Answer

The errors in different stages of the project refer to the accuracy or error criteria for evaluating secondary data. The objective, currency, and nature criteria evaluate the relevance, timeliness, and suitability of the secondary data, respectively.

Question 13

Which of the following statements is not true about the currency of secondary data?
A) The data may not be updated frequently enough for the problem at hand.
B) The value of secondary data is diminished as it becomes dated.
C) The time lag between data collection and publication may be long.
D) All of the above are correct.

Accepted Answer

All of the statements are true, not false. Therefore, the statement that is not true is not listed among the options.

Question 14

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.
A) objective
B) error/accuracy
C) nature
D) currency

Accepted Answer

The statement refers to the nature criteria, which evaluates the appropriateness and consistency of the variables used in secondary data. The other criteria (objective, error/accuracy, currency) are not directly related to this issue.

Question 15

________ are an excellent source of standard or recurring information.
A) Statistical published data
B) Indexes
C) Guides
D) Directories

Accepted Answer

The answer of ________ are an excellent source of standard...

Question 16

________ are databases stored in computers that require a telecommunications network to access.
A) Bibliographic databases
B) Offline databases
C) Online databases
D) Special purpose databases

Accepted Answer

Online databases are stored in computers and require a telecommunications network to access. Offline databases do not require network access, bibliographic databases refer to a specific type of online database, and special purpose databases can be either online or offline.

Question 17

You are reviewing secondary data to help with a project concerning consumer preferences for television programs based on viewer income.Which of the following statements would not be of concern when considering the nature criteria for evaluating secondary data?
A) It is possible to reconfigure the available data so that the resulting data are more useful to the problem at hand.
B) The researcher must determine if the data are accurate enough for the purpose of the present study.
C) The relationships examined should be taken into account.
D) Secondary data may be measured in units that may not be appropriate for the current problem.

Accepted Answer

The answer of You are reviewing secondary data to help...

Question 18

Based on the criteria for evaluating secondary data shown in Table 4.2 in the text,the data collected by Nielsen Media Research may be suspect because of all of the following criteria except ________.
A) specification/methodology
B) objective
C) dependability
D) error/accuracy

Accepted Answer

The criteria for evaluating secondary data shown in Table 4.2 include specification/methodology, dependability, and error/accuracy. The objective of the data is not included as a criteria, therefore it cannot be suspect based on this criterion.

Question 19

Which of the following classifications of secondary data is not a classification for external secondary data (Figure 4.1 in the text)?
A) syndicated services
B) published materials
C) computerized databases
D) ready-to-use

Accepted Answer

The classification of "ready-to-use" is not a classification for external secondary data. It refers to internal secondary data that has already been processed and analyzed for immediate use within an organization.

Question 20

You are researching secondary data on the shopping habits of households for your project.A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data.You will be accessing a(n)________.
A) special purpose database
B) offline database
C) online database
D) customer database

Accepted Answer

The fact that the researcher will be dialing into the marketing research firm's mainframe computer suggests that the data is stored online, making it an online database. A special-purpose database would suggest that it is specifically designed for a particular project or industry. An offline database suggests that the data is stored locally or on a physical device rather than being accessible online. Finally, a customer database contains information on a particular company's customers rather than general shopping habits of households.

Quiz 4: Exploratory Research Design: Secondary Data

Examples of other government publications published by the federal government include all of the following except ________.

Published external secondary data sources may be broadly classified as or sources (Figure 4.2 in the text) .

An overall indication of the dependability of data may be obtained by examining the ,credibility,reputation,and of the source.

You are researching secondary data on the shopping habits of households for your project.You found a data source available via CD-ROM at the library.You are about to check out a(n) ________.

________ are helpful for identifying individuals or organizations that collect specific data.

The CRM system used by Chrysler is an example of ________.

When evaluating secondary data,the ________ criteria asks the question of "why the data were collected in the first place."

It is possible to locate information on a particular topic in several different publications by using ________.

Which of the following statements refer to the objective criteria when evaluating secondary data?

Creating a marketing database involves all of the following steps except ________.

Errors in the approach,research design,sampling,data collection,analysis,and reporting stages of the project refer to the ________ criteria for evaluating secondary data.

Which of the following statements is not true about the currency of secondary data?

If the key variables have not been defined or are defined in a manner inconsistent with the researcher's definition,then the usefulness of the data is limited.This statement refers to the ________ criteria for evaluating secondary data.

________ are an excellent source of standard or recurring information.

________ are databases stored in computers that require a telecommunications network to access.

You are reviewing secondary data to help with a project concerning consumer preferences for television programs based on viewer income.Which of the following statements would not be of concern when considering the nature criteria for evaluating secondary data?

Based on the criteria for evaluating secondary data shown in Table 4.2 in the text,the data collected by Nielsen Media Research may be suspect because of all of the following criteria except ________.

Which of the following classifications of secondary data is not a classification for external secondary data (Figure 4.1 in the text) ?

You are researching secondary data on the shopping habits of households for your project.A marketing research firm that had done research in the area has agreed to allow you to dial into their mainframe computer to access the data.You will be accessing a(n) ________.