Question 1

Descriptive research is conducted for all of the following reasons except ________.

Accepted Answer

Descriptive research is not conducted to determine causal relationships between variables. Its purpose is to describe a phenomenon or group in detail, to determine associations between variables, or to determine perceptions and attitudes towards a product or service. Causal relationships are typically explored in experimental or quasi-experimental research designs.

Question 2

Joan needs to determine which variables and relationships she should examine further as part of the research she is conducting for the Flager Truck Company.Joan is about to embark on what type of research?

Accepted Answer

Joan is embarking on exploratory research because she needs to determine which variables and relationships she should examine further, indicating that she is in the initial stages of investigating a topic. Causal research would be conducted once the variables and relationships have been identified and the goal is to determine cause and effect. Simple research and descriptive research are not relevant to the context given.

Question 3

Research designs may be broadly classified as ________ or ________ (Figure 3.1 in the text).

Accepted Answer

Research designs can broadly be classified into two types: exploratory and conclusive. Exploratory research is done when the researcher has limited knowledge about a subject and seeks to gain an understanding of it. On the other hand, conclusive research is conducted when the researcher already has knowledge and seeks to validate it, make a decision or take an action based on it. Therefore, option A is the best choice.

Question 4

Which of the objectives below would best represent exploratory research?

Accepted Answer

Exploratory research aims to provide insights and understanding of a phenomenon, without necessarily testing specific hypotheses or determining cause and effect relationships. Therefore, option C best represents exploratory research. Options A and D suggest more of a causal research approach, while option B indicates a descriptive research objective.

Question 5

________ is a cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

Accepted Answer

A single cross-sectional design involves selecting one sample from the target population and gathering data from that sample one time. This is in contrast to a multiple cross-sectional design, which involves gathering data from multiple samples at different points in time, and a cohort analysis, which follows a specific group over time.

Question 6

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires.What type of research are they conducting?

Accepted Answer

The answer of Jerry and the team working on the...

Question 7

Descriptive research,in contrast to exploratory research,is marked by all of the following except ________.

Accepted Answer

Descriptive research is characterized by detailed information needs, a clear statement of the problem, and specific hypotheses, but it is not marked by flexibility, which is more typical of exploratory research.

Question 8

________ is the most used descriptive design in marketing research.

Accepted Answer

Cross-sectional design is the most commonly used descriptive design in marketing research. It involves collecting data from a sample of a population at a single point in time to provide a snapshot of the population's characteristics, attitudes, behaviors, or preferences. This type of design is beneficial for quick and easy analysis of data and provides a general overview of the population's characteristics.

Question 9

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources.A ________ design requires a clear specification of the who,what,when,where,why,and way (the six Ws)of the research.

Accepted Answer

A formal research design that specifies the methods for selecting sources of information and collecting data requires a clear specification of the who, what, when, where, why, and way (the six Ws) of the research. This is typically done in a descriptive research design. Exploratory research design is used more for initial exploration of a research problem and causal research design is used to determine causality between variables. Therefore, the best choice in this case is A, descriptive.

Question 10

You work for Innovative Focus,an internationally recognized consulting firm.You are working on the Waterpik account to help them with finding their next successful product.You are meeting with the Waterpik marketing professionals tomorrow to conduct a trends meeting to list and prioritize key consumer wants and needs.You have also scheduled a meeting with the Waterpik engineers to uncover applicable technologies and the company's internal competencies.What type of research are you conducting in your meetings with Waterpik?

Accepted Answer

The research being conducted in the meetings with Waterpik is exploratory research, which aims to gather information and insights to better understand the consumer wants and needs, as well as the internal competencies and technologies available within the company.

Question 11

Which of the objectives below would best represent conclusive research?

Accepted Answer

The answer of Which of the objectives below would best...

Question 12

________ is a type of conclusive research that has as its major objective the description of something usually market characteristics or functions.

Accepted Answer

Descriptive research is used to describe market characteristics or functions. This type of research collects quantitative data through surveys, questionnaires, observations, or secondary data analysis. Its main objective is to provide a detailed overview of a particular topic or phenomenon without manipulation or experimentation.

Question 13

Which data collection method is used in causal research?

Accepted Answer

Experiments are the best choice for causal research as they establish cause-and-effect relationships by manipulating the independent variable and observing the effects on the dependent variable, while controlling for other factors that may affect the results. Expert surveys, panels, and surveys can provide useful data, but they do not necessarily establish causation.

Question 14

Exploratory research is used in all of the following cases except ________.

Accepted Answer

Exploratory research is not typically used for selecting the course of action to take in a given situation. It is more often used to gain insights and identify potential courses of action before developing a specific approach.

Question 15

Which of the following statements is not true about exploratory research?

Accepted Answer

Exploratory research is not a pre-planned and structured design. It is more flexible and can be adjusted throughout the research process. Its purpose is to generate insights and ideas that can be used for more focused research in the future.

Question 16

________ designs involve the collection of information from any given sample of population elements only once.

Accepted Answer

Cross-sectional designs involve the collection of information from any given sample of population elements only once. This type of design is commonly used in surveys and research studies to gather data on a particular group or population at a specific point in time.

Question 17

________ is research designed to assist the decision maker in determining,evaluating,and selecting the best course of action to take in a given situation.

Accepted Answer

Conclusive research is designed to provide a decision maker with definitive information needed to make a decision. It helps in determining, evaluating, and selecting the best course of action in a given situation. Therefore, it is the best choice for this question. Complex research involves complex statistical techniques, which may not always be necessary, while exploratory research is done in a new area to gain insights but may not provide definitive information. Problem-identification research is conducted to identify a problem or opportunity and is not useful in determining the best course of action.

Question 18

The primary objective of ________ is to provide insights into,and an understanding of,the problem confronting the researcher.

Accepted Answer

Exploratory research is specifically designed to gain insights and understanding into a problem. It is often used when little is known about the problem or the research question is unclear. The focus is on identifying potential variables or factors related to the problem or phenomenon being studied. Therefore, the primary objective of exploratory research is to provide insights into, and an understanding of, the problem at hand. Causal research is focused on identifying cause-and-effect relationships, descriptive research is focused on describing a phenomenon, and conclusive research is focused on making a decision or taking action based on the research findings.

Question 19

If there were a need to isolate key variables and relationships for further examination,it would be best to perform ________.

Accepted Answer

Exploratory research is used to gain initial insights into a topic or problem and to identify key variables and relationships. This type of research is useful for narrowing down research questions and hypotheses that can be further tested through causal or conclusive research.

Question 20

Cross-sectional and longitudinal designs are types of ________ (Figure 3.1 in the text).

Accepted Answer

Cross-sectional and longitudinal designs are types of descriptive research, as they aim to describe a particular phenomenon or group of individuals at a particular point in time or over a period of time. Causal research, on the other hand, seeks to establish cause-and-effect relationships between variables through experimental or quasi-experimental designs. Exploratory research is typically used to gain insights or generate initial hypotheses about a relatively unknown phenomenon, and may use a variety of methods such as surveys, focus groups, or case studies.

Quiz 3: Research Design

Descriptive research is conducted for all of the following reasons except ________.

Joan needs to determine which variables and relationships she should examine further as part of the research she is conducting for the Flager Truck Company.Joan is about to embark on what type of research?

Research designs may be broadly classified as or (Figure 3.1 in the text) .

Which of the objectives below would best represent exploratory research?

________ is a cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires.What type of research are they conducting?

Descriptive research,in contrast to exploratory research,is marked by all of the following except ________.

________ is the most used descriptive design in marketing research.

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources.A ________ design requires a clear specification of the who,what,when,where,why,and way (the six Ws) of the research.

Which of the objectives below would best represent conclusive research?

________ is a type of conclusive research that has as its major objective the description of something usually market characteristics or functions.

Which data collection method is used in causal research?

Exploratory research is used in all of the following cases except ________.

Which of the following statements is not true about exploratory research?

________ designs involve the collection of information from any given sample of population elements only once.

________ is research designed to assist the decision maker in determining,evaluating,and selecting the best course of action to take in a given situation.

The primary objective of ________ is to provide insights into,and an understanding of,the problem confronting the researcher.

If there were a need to isolate key variables and relationships for further examination,it would be best to perform ________.

Cross-sectional and longitudinal designs are types of ________ (Figure 3.1 in the text) .

Quiz 3: Research Design

Descriptive research is conducted for all of the following reasons except ________.

Joan needs to determine which variables and relationships she should examine further as part of the research she is conducting for the Flager Truck Company.Joan is about to embark on what type of research?

Research designs may be broadly classified as ________ or ________ (Figure 3.1 in the text) .

Which of the objectives below would best represent exploratory research?

________ is a cross-sectional design in which one sample of respondents is drawn from the target population and information is obtained from this sample once.

Jerry and the team working on the Roger Tire Company marketing research project are developing ways to test their hypothesis that drivers of larger trucks prefer dual belted radial tires.What type of research are they conducting?

Descriptive research,in contrast to exploratory research,is marked by all of the following except ________.

________ is the most used descriptive design in marketing research.

A formal research design specifies the methods for selecting the sources of information and for collecting data from those sources.A ________ design requires a clear specification of the who,what,when,where,why,and way (the six Ws) of the research.

Which of the objectives below would best represent conclusive research?

________ is a type of conclusive research that has as its major objective the description of something usually market characteristics or functions.

Which data collection method is used in causal research?

Exploratory research is used in all of the following cases except ________.

Which of the following statements is not true about exploratory research?

________ designs involve the collection of information from any given sample of population elements only once.

________ is research designed to assist the decision maker in determining,evaluating,and selecting the best course of action to take in a given situation.

The primary objective of ________ is to provide insights into,and an understanding of,the problem confronting the researcher.

If there were a need to isolate key variables and relationships for further examination,it would be best to perform ________.

Cross-sectional and longitudinal designs are types of ________ (Figure 3.1 in the text) .

Research designs may be broadly classified as or (Figure 3.1 in the text) .