As one of the seven Cs that characterize the interaction between the DM and the researcher,confidence is best defined as: ________.
A) the interaction between the DM and the researcher should be creative rather than formulaic
B) there should not be any hidden agendas,and an attitude of openness should prevail
C) marketing research is a team project in which both parties (DM and researcher)must cooperate
D) the interaction between the DM and the researcher should be guided by mutual trust

Question

Quizplus · Accepted Answer

Confidence in this context means that the DM and the researcher should have mutual trust in each other. This trust is essential for effective communication and cooperation, which are necessary for conducting successful marketing research.

As One of the Seven Cs That Characterize the Interaction