________ is an unstructured,exploratory research methodology based on small samples intended to provide insight and understanding of the problem setting.
A) Qualitative research
B) Quantitative research
C) Secondary research
D) Primary research

Question

Quizplus · Accepted Answer

Qualitative research is an unstructured, exploratory research methodology that relies on small samples to gain insight and understanding of a problem setting. This approach involves collecting and analyzing non-numerical data, such as interviews or observations, to identify themes and patterns that can inform future research or decision-making. By contrast, quantitative research relies on large, representative samples and statistical analysis to test hypotheses or measure relationships between variables. Secondary research involves synthesizing existing data or literature on a topic, while primary research involves collecting new data through surveys, experiments, or other techniques.

________ Is an Unstructured,exploratory Research Methodology Based on Small Samples