To formulate a marketing research problem of appropriate scope,it is necessary to take into account both the resources available,such as money and research skills,and the constraints on the organization,such as cost and time.These considerations refer to which of the factors related to the environmental context of the problem?
A) economic environment
B) resources and constraints
C) legal environment
D) buyer behavior

Question

Quizplus · Accepted Answer

Resources and constraints refer to the internal factors that may influence the scope of the marketing research problem. The economic environment, legal environment, and buyer behavior refer to external factors that may also need to be considered, but they are not directly related to the resources and constraints of the organization.

To Formulate a Marketing Research Problem of Appropriate Scope,it Is