Media consumption behavior and response to promotions,price sensitivity,and retail outlets patronized are factors that should be considered in the ________ component of the environmental context of the problem.
A) objectives
B) buyer behavior
C) legal environment
D) economic environment

Question

Quizplus · Accepted Answer

The buyer behavior component of the environmental context of the problem includes factors such as media consumption behavior, response to promotions, price sensitivity, and retail outlets patronized. This component focuses on understanding the behavior and motivations of the target audience in relation to the product or service being offered.

Media Consumption Behavior and Response to Promotions,price Sensitivity,and Retail Outlets