If you are in customer service and go out of your way to meet the customer's need,you are appealing to the principle of _____ by increasing the likelihood of making a purchase from you because you were especially helpful.
A)scarcity
B)liking
C)consensus
D)authority
E)reciprocity

Question

Quizplus · Accepted Answer

By going out of your way to meet the customer's needs, you are using the principle of reciprocity, which is the tendency for people to feel obligated to do something in return for someone else's kind or helpful behavior. This increases the likelihood of the customer making a purchase from you because they feel they should return the favor.

If You Are in Customer Service and Go Out of Your