A(n)________ is the continuing process of aligning the mutual self interests and complementary resources of partner firms in stable marketplaces,responding adaptively to incremental marketplace changes,and transforming channels in the face of disruptive forces.

Question

Quizplus · Accepted Answer

Sustaining reseller partnerships involve the ongoing process of aligning mutual self-interests and resources of partner firms, adapting to market changes, and transforming channels when facing disruptive forces. This definition fits the description given.

A(n)________ Is the Continuing Process of Aligning the Mutual Self