Table 15.5
INVEX, Inc. is a small manufacturer of low technology consumer goods. They want to enter the Asian market but don't know how. They form a strategic alliance with Asia Today, a marketing firm specializing in marketing U.S. goods of all kinds in Asia. INVEX, Inc. also has a relationship with another company, Small Things R' Good, a manufacturer of low technology consumer goods. They provide components to each other and INVEX will bring that company into the alliance with Asia Today.
-Refer to Table 15.5. INVEX is in what type of strategic alliance with Asia Today?
A) A value-chain partnership
B) A joint venture
C) A mutual service consortium
D) A megacorporation

Question

Quizplus · Accepted Answer

INVEX and Asia Today have formed a value-chain partnership where Asia Today will provide marketing services to help INVEX enter the Asian market. INVEX is also bringing Small Things R' Good into the alliance, indicating that this is not a joint venture between INVEX and Asia Today as there is another company involved. It is not a mutual service consortium as INVEX and Asia Today are not pooling their resources for a common goal. Megacorporations are large conglomerates consisting of multiple companies, and this alliance only involves INVEX and Asia Today.

Table 15.5 INVEX, Inc. Is a Small Manufacturer of Low Technology Consumer